# Future-proof your platform with AI-powered identity verification Build trusted online marketplaces. Protect buyers and sellers, prevent fraud, ensure compliance, and deliver a seamless onboarding experience. **Leading global companies choose Incode for identity verification** .svg) .svg) .svg) .svg) .svg) .svg) .svg) .svg) .svg) .svg) .svg) ## Marketplaces face a new era of fraud Generative AI has unleashed threats that legacy security systems can’t contain. ###### ‍ **30%+** of US organizations report that account takeovers, identity theft, and fraudulent account openings are their top business threats ###### ‍ **Up to 70%** of businesses expect AI fraud and deepfakes to be their top challenge in the next 3 years ###### **Critical challenges for e-commerce, retail, and marketplaces** **AI-powered fraud at scale** Fraudsters use generative AI to create fake accounts, automate bot-driven purchases, and generate synthetic identities that bypass outdated defenses. **Payment and transaction fraud** Stolen cards, account takeovers, and chargeback abuse drive major financial losses and undermine trust between buyers and sellers. **Safety versus growth trade-offs** Stronger verification protects merchants and consumers, but poorly designed flows risk adding friction that reduces conversions and repeat purchases. **Seller and product integrity** Fake sellers, counterfeit goods, and fraudulent listings threaten platform credibility and expose customers to financial and reputational harm. ## Core benefits for e-commerce & marketplaces Incode empowers platforms to stop fake accounts and bots, verify real-world user identity, scale globally, and drive conversion. ### Scalable global onboarding **Onboard buyers and merchants anywhere in the world with automated, frictionless verification.** - 4,900+ document types supported - Coverage across 190+ countries and territories ### Frictionless KYC **Verify buyers and individual merchants with automated checks that boost conversion, block bad actors, and ensure AML compliance.** - 99.6% accuracy in detecting digital spoofs - 35+ AI models trained on the latest fraud attacks ### Effortless KYB **Ensure only trusted businesses join your marketplace with automated KYB flows and AML safeguards.** - Ultimate Beneficial Owner (UBO) verification - Global watchlist, Government Sources of Record, Registries ### Adaptive flows for conversion **Streamlined, risk-based verification reduces friction for low-risk users while escalating checks for suspicious activity.** - Dynamic risk-based workflows - Step-up verification only when needed - Waterfall approach to age verification ## Why e-commerce companies and marketplaces choose Incode We combine in-house AI technology, compliance expertise, and strength in the world’s most challenging fraud environments to deliver superior security and growth. .svg) ### Innovation and adaptability Internally developed tech to stop fraud, including facial recognition, document verification, liveness detection, and advanced risk assessment. ### Identity verification technology Internally developed tech to stop fraud, including facial recognition, document verification, liveness detection, and advanced risk assessment. ### Proven in high-risk markets Our platform is designed to handle the toughest fraud environments worldwide, giving organizations confidence at scale. ### Government-verified biometric Facial biometrics matched directly with official government sources deliver unmatched precision and compliance. ### Future-ready threat protection Advanced AI protects against emerging threats, such as deepfakes, synthetic identities, and real-time anomalies, before they impact your business. ## How it works One identity for every interaction. ID capture The user submits their government-issued ID. Selfie capture Incode’s AI verifies liveness and matches the selfie to the ID in milliseconds. Real-time checks Data is validated in real-time against trusted government sources, sanctions lists, and watchlists. Account access Legitimate users are approved instantly, while fraud attempts are blocked before they reach your systems. ## Redefining identity verification with unmatched AI technology Incode sets the standard for speed, accuracy, and security by combining proprietary AI models, deep biometric expertise, and real-world fraud intelligence. Trust is at the core of our mission ## Latest resources on the e-commerce and marketplace industry 8 min What Last Year’s AI Deepfake Fraud Cases Can Teach Us In 2026 AI deepfake fraud cost the U.S. $712 million in 2025. Learn what last year's biggest cases reveal about stopping deepfake fraud in 2026. .png) 3 min Incode's Ricardo Amper Named a Forbes Mexico Leader of Innovation Forbes México named Incode Founder and CEO, Ricardo Amper, one of its 30 Leaders of Innovation. Here's what the recognition means for Incode. .png) 5 min Why Platforms Are Making On-Device Age Assurance an Option for Their Users On-device age estimation lets platforms verify user age without exposing biometric data. Here's why leading platforms are making it an option.