Future-proof your platform with AI-powered identity verification

Build trusted online marketplaces. Protect buyers and sellers, prevent fraud, ensure compliance, and deliver a seamless onboarding experience.

Leading global companies choose Incode for identity verification

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Marketplaces face a new era of fraud

Generative AI has unleashed threats that legacy security systems can’t contain.

‍ 30%+ of US organizations report that account takeovers, identity theft, and fraudulent account openings are their top business threats

‍ Up to 70% of businesses expect AI fraud and deepfakes to be their top challenge in the next 3 years

Critical challenges for e-commerce, retail, and marketplaces

AI-powered fraud at scale

Fraudsters use generative AI to create fake accounts, automate bot-driven purchases, and generate synthetic identities that bypass outdated defenses.

Payment and transaction fraud

Stolen cards, account takeovers, and chargeback abuse drive major financial losses and undermine trust between buyers and sellers.

Safety versus growth trade-offs

Stronger verification protects merchants and consumers, but poorly designed flows risk adding friction that reduces conversions and repeat purchases.

Seller and product integrity

Fake sellers, counterfeit goods, and fraudulent listings threaten platform credibility and expose customers to financial and reputational harm.

Core benefits for e-commerce & marketplaces

Incode empowers platforms to stop fake accounts and bots, verify real-world user identity, scale globally, and drive conversion.

Scalable global onboarding

Onboard buyers and merchants anywhere in the world with automated, frictionless verification.

• 4,900+ document types supported
• Coverage across 190+ countries and territories

Frictionless KYC

Verify buyers and individual merchants with automated checks that boost conversion, block bad actors, and ensure AML compliance.

• 99.6% accuracy in detecting digital spoofs
• 35+ AI models trained on the latest fraud attacks

Effortless KYB

Ensure only trusted businesses join your marketplace with automated KYB flows and AML safeguards.

• Ultimate Beneficial Owner (UBO) verification
• Global watchlist, Government Sources of Record, Registries

Adaptive flows for conversion

Streamlined, risk-based verification reduces friction for low-risk users while escalating checks for suspicious activity.

• Dynamic risk-based workflows
• Step-up verification only when needed
• Waterfall approach to age verification

Why e-commerce companies and marketplaces choose Incode

We combine in-house AI technology, compliance expertise, and strength in the world’s most challenging fraud environments to deliver superior security and growth.

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Innovation and adaptability

Internally developed tech to stop fraud, including facial recognition, document verification, liveness detection, and advanced risk assessment.

Identity verification technology

Internally developed tech to stop fraud, including facial recognition, document verification, liveness detection, and advanced risk assessment.

Proven in high-risk markets

Our platform is designed to handle the toughest fraud environments worldwide, giving organizations confidence at scale.

Government-verified biometric

Facial biometrics matched directly with official government sources deliver unmatched precision and compliance.

Future-ready threat protection

Advanced AI protects against emerging threats, such as deepfakes, synthetic identities, and real-time anomalies, before they impact your business.

How it works

One identity for every interaction.

ID capture

The user submits their government-issued ID.

Selfie capture

Incode’s AI verifies liveness and matches the selfie to the ID in milliseconds.

Real-time checks

Data is validated in real-time against trusted government sources, sanctions lists, and watchlists.

Account access

Legitimate users are approved instantly, while fraud attempts are blocked before they reach your systems.

Redefining identity verification with unmatched AI technology

Incode sets the standard for speed, accuracy, and security by combining proprietary AI models, deep biometric expertise, and real-world fraud intelligence.

Trust is at the core of our mission

Latest resources on the e-commerce and marketplace industry

8 min

What Last Year’s AI Deepfake Fraud Cases Can Teach Us In 2026

AI deepfake fraud cost the U.S. $712 million in 2025. Learn what last year's biggest cases reveal about stopping deepfake fraud in 2026.

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3 min

Incode's Ricardo Amper Named a Forbes Mexico Leader of Innovation

Forbes México named Incode Founder and CEO, Ricardo Amper, one of its 30 Leaders of Innovation. Here's what the recognition means for Incode.

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5 min

Why Platforms Are Making On-Device Age Assurance an Option for Their Users

On-device age estimation lets platforms verify user age without exposing biometric data. Here's why leading platforms are making it an option.